How the Guaranteed Sale Program Works
Most people hear "if your home doesn't sell, we'll buy it" and assume there's a catch hiding somewhere in the paperwork.
That's a reasonable instinct. So let's just walk through the whole thing — how the price gets set, what happens if a regular buyer shows up, what it costs, and who this is genuinely a good fit for. No sales pitch, just the mechanics.
The problem it solves
Here's the situation almost every move-up seller runs into.
You find the house. The one with the right yard, the right school, the layout you've been describing to agents for six months. And you can't buy it, because your money is currently sitting inside the house you're standing in.
So you get two bad options.
Buy first, sell after. Now you're carrying two mortgages and hoping the first one sells before that math gets ugly.
Sell first, buy after. Now you've got cash and a deadline, and you're about to make the biggest purchase of your life while living in your sister-in-law's basement.
Neither of those is a plan. That's a coin flip with your family's money on it.
What the guarantee actually is
The Guaranteed Sale Program is a written commitment: we agree on a sale price and a timeframe with you up front, and if your home hasn't sold in that window, we buy it from you at that price (details here).
Not "we'll try harder." Not "we'll cut the price and see." We buy it.
The typical window is 120 days, and the price and possession date have to be agreed on by you and Wally Kerr before it goes into effect. That's the fine print, and it's genuinely the whole of it.
Think of it the way you'd think about insurance. You hope you never use it. You sleep better knowing it's there.
How the price gets set
This is the part people ask about most, and fairly — a guarantee is only worth something if the number behind it is real.
Step one: we come look at the house. Not a drive-by, not an algorithm. Somebody walks it, because the guarantee is a real commitment and nobody makes those from a satellite photo. Text or call us with your address and we'll set up the visit.
Step two: you answer a few questions. Condition, updates, timeline, what you're moving toward.
Step three: we agree on the price up front, in writing. And once that Guaranteed Sale Price is set, it doesn't change.
That last sentence is the one to underline. Some programs quote you a number and then revise it downward after an "inspection period." That's not how this works. The price is agreed before you list, and it's the price.
The part most people miss: you still get the upside
Here's the misunderstanding we correct most often.
Sellers assume the guaranteed price is the sale price. It isn't. It's the floor.
Your home still goes on the market like any other listing — full marketing, MLS, photos, showings, the works. If a buyer offers more than the guaranteed price, you take the higher offer. The guarantee just sits underneath the whole process making sure the bottom doesn't fall out.
So you're not trading money for certainty. You're getting the normal upside of a well-marketed listing, with a written backstop if the market doesn't cooperate.
Who this is a great fit for
Move-up buyers. The classic case. You need the equity from house one to buy house two, and you don't want to gamble on the timing.
Anyone relocating on a deadline. A job start date doesn't care about market conditions. If you have to be in another city by a certain Monday, a guarantee is worth a great deal.
Sellers in a slower price band. Inventory has rebuilt across Oklahoma, and homes above roughly $375,000 are sitting on more standing supply than homes below $250,000 (Oklahoma REALTORS® July 2026 report). If you're in one of those upper bands, a defined timeline is more valuable than it would have been three years ago.
Anyone who just wants to stop worrying about it. Selling a home is stressful in a way that's hard to explain to people who haven't done it recently. Taking the worst-case scenario off the table is worth something on its own.
Who it's probably not for
We'd rather tell you this than have you find out later.
If you're not actually planning to move — if you're "curious what you could get" — this isn't the tool for that. Ask for a free home evaluation instead. Same information, no commitment, and it's genuinely free.
If your expectation for the price is meaningfully above what comparable homes on your street have actually sold for, we'll tell you that during the visit rather than agree to a number we don't believe. A guarantee only means something if both sides can stand behind it.
The questions we get every time
Does my home come off the market while this is in place? No. It's marketed normally, the whole time.
What if I get an offer above the guaranteed price? You take it. The guarantee is a floor, not a ceiling.
Can the guaranteed price change after we agree? No. Once it's set in writing, it's set.
Is this only for certain homes? We look at each home individually. The visit is how we find out — and it's free either way.
What if I want to sell but haven't found my next house yet? Say so up front. Possession date is part of what gets agreed, and it can be built around your move.
Why we can offer this at all
A guarantee like this only works if you're confident in your pricing and your marketing, because you're the one holding the bag if you get it wrong.
The Kerr Team has been selling Oklahoma real estate since Wally and Cindy started in 1987, and our listings sell for 1.4% more than the Oklahoma average according to MLS data. The team has been named one of the top 160 real estate teams in the country by the Wall Street Journal and RealTrends.
That's not a brag for its own sake. It's the reason we can put the guarantee in writing instead of just promising to work hard.
We also back it with a 100% Market Value Guarantee — if we don't get you full market value, we make it right.
What to do next
If you're thinking about a move in the next six to twelve months, the first step isn't listing. It's knowing your number.
Call or text the Kerr Team at (405) 330-3000 with your address. We'll ask you a few questions, come walk the house, and get you a Guaranteed Sale Price in writing — so you can go make an offer on the house you actually want, without the coin flip.
And if you're just getting started, our seller resources and free home evaluation are a good place to begin. If you're on the buying side of the same move, start here.
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Call or text us at 405-330-3000 (OKC Metro) or 918-999-6000 (Tulsa Metro) with the address of your home. You'll answer a few questions about your home, and an appointment will be set with one of our experts to meet you at your home and get you a Guaranteed Sale Price.
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Absolutely! Think of the Guaranteed Sale Program as an insurance policy, so you never end up with two mortgage payments.
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One of our experts will come to look at your home before a price is agreed upon. The price will be agreed upon upfront, and won't change.
